Everybody wants to advertise right? Business may be down and you need to get things moving again, but how do you advertise in a time like this?
Here are a couple best practices:
- Advertise about your business being part of the community and not features or products.
- Experiment with online ads. This is a great time to run A/B testing to see what works with your customers.
- Use upbeat messaging. Now is not the time to run fear based ads, if there ever is a good time.
- Promote your team and workplace. People want to know that the friendly faces they miss will be there to greet them and welcome them.
- Avoid trope phrasing like “unprecedented time” or “we are all in this together”. Use a similar sentiment just not one that has been used 1,000 times.
These are our tips on how to advertise. If you would like a private consultation feel free to reach out to our contact info below.